Strategies for Building Business Success Essay Example | Topics and Well Written Essays - 2750 words

Strategies for Building Business Success - Essay Example This report stresses that this restaurant has grown in reputation over the years, and has gained popularity as a destination restaurant that can cater to business professionals and the local residents. The menu is though formal for this market segment, but the bar draws great rush. During this study it was evident that some customers came solely to sit at the bar, without any intent of dining in the restaurant. This paper makes a conclusion that the restaurant market is growing in Atlanta. It is therefore an obvious step on part of Zaika to expand the operations to target a bigger market segment and thereby increase the revenue. The top ten Atlanta restaurants have common two things: plush, trendy interiors and reasonably priced menus. Only one of them offered traditional food. And half of them were located in Midtown. Though the competitors are moving in the right direction, but Zaika is expanding on the basis of sound market research in the local market. Atlanta consumers are seeking diversity and new occurrence. Location is undoubtedly important, but so is environment and uniqueness. The marketing challenge is thus to stand out from major competitors, not only as an ethnic restaurant, but as one that offers consistently high quality food, menu variety, and a unique atmosphere. Maintaining the edge will depend partly on marketing not to forget a ‘delighting experience’ for th e customer at the restaurant.