Benihana Of Tokyo Essay

1. What is the Benihana concept?The Beninhana of Tokyo, basically a Japanese Steak House has a very unique concept in terms of the idea of watching the food being cooked live on the table in front of eyes. Benihana featured traditional Japanese culinary art experience in the urban U.S metropolis. It was the first introducer of Hibachi Cooking title in USA, celebrating the formulation of food so alive and entertaining. This experience comes with Teppanyaki tables which accommodated eight-spot people and live cooking of food with service being provided by a chef and a waitress. The concept featured a chef dramatically preparing meals eyepatch engaging the eaters around him at the Teppanyaki Table which gave a totally impudently dining experience. The chefs were mostly trained for the showmanship and the Benihana form of cooking from Japan.This gave a tonicity of exclusivity as each table had its own chef and waitress resulting in elevated engagement and participation from custo mers end. Benihana not only started with an adopted innovative cooking experience (something that did not exist in USA Before) solely in addition featured Japanese historical authenticity in its design layouts and interior dcor, the walls, ceilings, beams, artifacts and lightings were all from Japan to create a Japanese loading in the restaurant. 2. How does Benihanas apostrophize structure differ from that of a regular sit-down restaurant? The cost structure of Benihana differs a lot from that of a typical-sit down restaurant resulting in lesser costs and higher gain ground Rocky borrowed the method of Hibachi Table to counter the problem of accessibility and cost of labor and by eliminating the need for a conventional Kitchen, the cost of labor was around 10%-12% of sales as compared to sedulousness fair of 30%-35%.By reducing the menu to simple three entrees the wastage was trim back and can cut food costs by 30%-35% compared to the exertion medium of 38%-48%.The cost of beverages as percent of sales was 20% for Benihana as compared to the industry average of 25-30% resulting in higher gross profit. overdue to parental management relationships with the staff, the management salaries were around 4% of Benihana as compared to the industry average of around 6% were lower.Though the sites were chosen carefully but the rent was usually lower for benihana around 5% compared to industry average of 9%.Benihana on average advertised more than the industry and advisedly sent advertising messages to position it differently. Benihana spend 10% of its sales on advertising while the industry only spends 2%.Net utility after income tax was relatively higher than the industry average for benihana.