Kudler Fine Foods Frequent Shopper Program Essay

Kudler delicately Foods is a local and upscale specialty pabulum store with a total of four stores in La Jolla, Del Mar, and Encinitas calcium with their main base store in San Diego, California. Each store maintains and sells naughty quality bakery, pastries, fresh produce, meat, seafood, specialty condiments, packaged foods, cheeses, and dairy products. Kathy Kudler owner and bankrupt of Kudler handsome Foods is looking to expand her comp whatever and market her products to b atomic number 18-ass potential clients, along with improving her services to her current clientele. Since the opening twenty-four hours of Kudler ok Foods in June 1998 the business has become sustainable and profitable. Ten years later on Kathy wants to implement a frequent shoppers program non only to takings her current loyal customer base but in any case to set about in new clientele.Installing a business system for this mathematical action would allow Kudler the ability to track purchasing patterns of individual customers. This would demonstrate the comp both a better understanding of what products are sellers and what products do not move or sell as fast. Alternatively this would give customers the opportunity to receive points from their past purchases geared toward rewards products. According to the Kudlers sales and selling departments research this type of system testament increase revenue and represent reduction for Kudler. Kudler identifies that knowing exactly what the customers purchasing habits, supply bespeaks, and preferences are would change Kudler to purchase only what depart be sold. Therefore, it will stop Kudler from stocking on items that do not sell and are not attractive to the customer. Kudler has opposite types of options on how they could advertise the new shoppers program. Because these types of programs are common home at heart any market, Kudler needs to develop a complete database system, with including current and former customers .This database is utilize specifically for advertising of the new program and data collection of sales. Kudler would need to update or create a new website to add this new program and servicing customers understand the benefits of registering for the program. Legally Kudler needs to stay deep down the boundaries set up for E-commerce. The rules for online business and e-mail advertisement are in truth far-reaching some of which include an opt-out link that allows any consumer to stop receiving e-mail advertisements. This mustiness be easily viewable and verifiable to the recipient for online spam advertisement. electronic contracts are legal and binding along with electronic signatures, these forms of agreements must realize legal disclaimers visible for the customer to read. These are just a hardly a(prenominal) of many other legal ramifications that Kudler would need to investigate and consider forward moving forward.Ethical devotions are also vital to both the customers a nd Kudler Fine Foods when implementing the shoppers program. Any customers who register with Kudlers shoppers program understand that all personal information given to Kudler will not be given or sold to another company without the express approval of the customer. Kudler has to take into consideration that registration online has to be implemented with the highest security software on the market. breastplate of sensitive data is vital to the success of any online purchases or programs. fully grown material and anything refereeing to pornography is prohibited by law. Breaches of contractual agreements are also considered unethical. Therefore, Kudler must have strict policy and procedures in place to alleviate any of the above issues.This would keep Kudler ethically stable and cooperate with any other issues that will come into light. The main understanding that Kudler Fine Foods would have to embrace is that the company is fully responsible for what is placed on their website an d also what they are offering to their customers as an incentive. Kudler Fine Foods has to identify within the scope of this project the development of the frequent shoppers program specific security measures. The main initiative is to secure private data and deter any unauthorized access. The main and formidable issue here is that the Frequent Shoppers schedule will enable Kudler Fine Foods to still make a profit. The restitution on the investment with this new program has to exceed its monetary exist factor to stay viable. The stores have to identify other cost conservation measures for this program to stay solvent for years to come.Keeping up to day records in a management system will also help save time and property while understanding where money is fagged and where it is saved. Investing in the Shoppers program will take considerable money to start with. The long-term gain if managed properly can make Kudler Foods more than lucrative in the future. Managing the marketin g and advertising expenses must be a number one priority along with investing in upgrades of the website and possible market research.Concluding this program will rely on reports regarding expenditures, which should be collected over a period several prior years. This will give Kudler a baseline for future gains or losses. This will also let Kudler Fine Foods see if the program is profitable from each come through year. Gains and losses, extreme scrutiny and constant tweaking of the program its website and security infrastructure will have to be made in order for this program to be a success.ReferenceApollo Group, I. (2007, 2010, 2011). Kudler Fine Foods. Retrieved November 26, 2012, from Sales and Marketing https//ecampus.phoenix.edu/secure/aapd/cist/vop/ chore/Kudler2/intranet/marketing-overview.asp